THE tourism industry is an important economic sector that fosters the development of many related industries and creates numerous employment opportunities, contributing to the State economy. These industries generate substantial revenue for the region and significantly contribute to the advancement of the local socio-economic landscape.
The period of clear and dry weather following the rainy season is considered the best time for travel within the country. This period coincides with public holidays, school breaks, regional festivals, and the New Year celebrations, making it a popular time for domestic travel. Traditionally, Myanmar people primarily embark on pilgrimage trips as part of their domestic travels.
In recent years, there has been growing interest in other types of travel, such as leisure trips, educational tours, and adventurous journeys. The tourism industry is broadly defined as activities undertaken by a visitor travelling away from their place of residence to other destinations for leisure or other purposes, for more than one day. For a traveller, key services such as transportation, accommodation, and food are essential. Similarly, related businesses such as travel services, tour guides, souvenirs, restaurants, and entertainment can also thrive and generate good revenue if they are well-regarded for providing excellent service.
To attract a large number of visitors to Myanmar, and to increase the number of tourists, numerous tasks must be carried out, such as creating attractions and developing new travel routes. By accomplishing these tasks, the local tourism industry will experience growth and development.
It is necessary to have places that are clean, beautiful, and welcoming, as the saying goes, “Home Sweet Home can invite guests” to attract travellers. These places should be well-maintained with scenic beauty, friendly and respectful local people, reasonable prices, and delicious food. It should be a place that offers opportunities for exploration, relaxation, and enjoyment. Both urban and rural areas should have lush, green surroundings free from garbage, good roads, well-maintained paths for pedestrians, seasonal festivals, and services related to tourism.
All regions and states of Myanmar are rich in natural resources that are ideal for the tourism industry, each with its unique attractions and beauty. To attract travellers, it is necessary to restore regional stability and the rule of law. Continuous dissemination of tourism-related information should be carried out to ensure that tourists are always informed promptly, which will enhance market promotion. Prioritizing the tourism industry in each region and state can contribute to their sustainable economic development.
