New Media Workshop delivers key messages, good insights



It is vital to connect with peo­ple with real-time information. Shwe Yamin Oo said that she had a handful of experiences in New Media during her visit to China.


Lwin Min Oo said that during his visit to the Temple of Heav­en, he found that senior citizens could get access to public trans­port, recreation sites, and parks free of charge. He witnessed the health activities of the senior cit­izens in the park. I am so happy with it. We should also encourage the elders to participate in health activities.


Although our country is lag­ging in terms of digital technolo­gy, we will make efforts to do it, and I believe it will be achieved sometime in the future.


Wint Wah Han said, “We connect with Myanmar people through vlogs. I have taken many vlogs at the Temple of Heaven and Olympic Park and will share my vlogs and experiences on Facebook soon. I saw the main­tenance of the museum and the renovation of the ancient build­ings.” They affirmed that preserv­ing culture and heritage through generations is of vital importance.


In Myanmar Vlogs, it is straightforward, unlike the ones with AI and VR technology. Sky Net has also initiated AI, but it still needs to keep up-to-date with AI technology in other countries. AI technology made an impres­sion on them.


Kunming Gateway to South­east Asia and South Asia

They arrived at Kunming city at night on 26 April. It is the capital and largest city of Yunnan Province. The Myanmar Media Delegation attended the New Me­dia Workshop at the Yunnan Daily and acquired knowledge about the functions of the Yun News app and media convergence in Eng­lish and Myanmar channels. It will serve as a gateway for South Asian and Southeast Asian coun­tries. Yunnan Gateway, which was founded in 2012, is a news web portal of the Yunnan Interna­tional Communication Centre of South and Southeast Asia. They make news available in seven lan­guages (Chinese, English, Thai, Myanmar, Lao, Cambodian and Vietnamese) for international communication.


They also hosted interna­tional exchanges, including the China-Myanmar Media Spring Festival Party and China-Myan­mar Media Forum.


Mr Hwang, deputy director of Yunnan Daily Press Group, shared his experiences of how he took part in the transformation of Yunnan Press. He highlighted that disseminating information effectively in a real-time manner does not change. Yet, one can view detailed info through a QR code. Unlike traditional media, it has various forms of news pres­entation with multi-angle views. It is a kind of news product. Yun news shows trends for young peo­ple, includes feedback categories to interact with people and pro­vides real-time info.


Mr Zhang, deputy director of Yunnan International Com­munication Centre for South and Southeast Asia, said that he presented a video clip of the Myanmar-Kunming direct flight for mutual interests, trade, trans­port, travel and contribution to Myanmar young people’s educa­tion in Ruili. He emphasized that he hoped the people of Myanmar would have a good understanding of China.


Mr Wang, director of Yunnan International Communication Centre for South and Southeast Asia, elaborated on Yunnan Dai­ly’s mobile platform “Yun News” app, which prioritizes the stories of South and Southeast Asian countries. They also have Minga­la, Champa, Khama and Mekong monthlies.


Lwin Min Oo, Editor of The Standard Time Daily, said I got a new insight into news as a prod­uct with an innovative app.


Soe Yu Hlaing, editor of Swe Myo Pauk Phaw Magazine, ex­plained their monthly publication and distribution of 5,000 copies to schools and libraries for free. She hopes to deepen the ties between the two countries.


Ei Myat Mon from The Glob­al New Light of Myanmar said, ‘‘I felt a good impression of Yunnan Daily’s effort to increase circula­tion to more than 200,000 copies amid new media evolution. We, the GNLM, will also endeavour to develop digitally. China is the top trading partner with Myanmar. Chinese food, music, and culture have also influenced the people of Myanmar. I hope cultural ex­change will foster civil dialogue and understanding between Chi­na and Myanmar.”


The Myanmar media dele­gation left for Yunnan University and viewed round the campus. We climbed a man-made artificial hill adorned with flower plantations. Breathtaking scenic views en­chant us.


In the School of Journalism at Yunnan University, the exchange focuses on the joint training of journalists from China and My­anmar. The Journalism School of Yunnan University and Myanmar Golden Phoenix built an overseas teaching practice base, sending students to Yangon to carry out overseas internships. The school has also signed a Memorandum of Understanding with the Jour­nalism Department of National Management College. One of us, Khin Lay from Monnet Group, is also an alumnus of the NMC, and she was delighted by the coopera­tion between the two universities.


“I look forward to future co­operation with my juniors. I’m so proud of it,” she added.


Daw Cho Thet Tun, general manager of Myanmar Golden Phoenix, said that we should pay attention to the topic selection to show empathy and appeal and narrow the distance between the hearts of the two countries. She suggested short videos that portray empathy, compassion, kindness, and humanity and that can draw the attention of the My­anmar people.


China-Myanmar Paukphaw Friendship

The 2024 China-ASEAN People-to-People dialogue (Chi­na-Myanmar Paukphaw Friend­ship) was held on 27 April at Yunnan University under the theme of “Our town, Our home”, with a view to promoting peo­ple-to-people exchanges and tell­ing the story of China-Myanmar friendly cooperation. Myanmar Media delegation, officials from the China Communication Centre for International Development (CCICD), Yunnan Internation­al Communication Centre for South and Southeast Asia, and lecturers from Yunnan Normal University shared their stories. The dialogue highlighted Chi­na-Myanmar cooperation in various sectors and the role of media in bridging the hearts of the people.


The following are di­alogues of Myanmar Media delegations regarding new media and relations between the two countries.


“In the era of integrated me­dia, we cannot rely on the tradi­tional media anymore. With the help of new media, our content can attract the younger genera­tion and penetrate easily into our audiences,” Kywe Kywe Htike, Deputy Director of Myanmar, pointed out.


“There is no doubt that the media plays a critical role in pro­moting relations between two countries. And I think the cultural perspective is particularly impor­tant because culture can help us embrace diversities and achieve mutual understanding,” Ei Myat Mon, sub-editor of The Global New Light of Myanmar, said.


“The rapid development of new media does not necessarily mean the decline of traditional media. Traditional media still plays an important role in the media industry,” Captain Myo Min Thant, Officer of Myawady News, claimed.


“As a TV news host, I believe that video content, especially short videos, is quite effective for communication. We have also be­gun to learn the AI technologies, including the application of virtu­al anchors in the programme,” Shwe Yamin Oo, presenter of Skynet, elaborated.


“China and Myanmar share a border, and I hope to create content that promotes friendly exchange between the two coun­tries along with Chinese media and serve as a bridge for commu­nication through Vlogs and other innovative formats,” Thet Zin, marketing and product manager of Vidya Myanmar, said.


“New Media formats such as short videos are capturing the attention of the younger gener­ation. I hope that in the future, leveraging the power of AI and within technological bounds, we can create innovative short vid­eos that bridge communication between Myanmar and China,” Wint Wah Han, presenter of Vidya Myanmar.


“New media should be objec­tive. I hope to objectively record the real situation in China so that the audience can independently form an understanding of My­anmar-China relations and feel the friendship through real and objective information,” Lwin Min Oo, Editor of the Standard Time Daily.


“Establishing Myanmar-Chi­na bilateral relations is like mak­ing friends, which is built upon mutual understanding. The me­dia plays a crucial role in fostering mutual understanding between Myanmar and China,” Soe Yu Hlaing, editor of Swe Myo Pauk Phaw Magazine, highlighted.


“Media practitioners are also facing a transition from tradition­al media to new media. Emotional communication can be important to international exchanges during this period,” Daw Cho Thet Tun, general manager of Myanmar Golden Phoenix said.


“Being a documentary pro­ducer, I hope Myanmar and China can collaborate in the production of documentaries to show more stories of ordinary people of the two countries. I also hope to com­municate with Gen-Z groups to understand their thoughts,” said Khin Zar Thwe, programme di­rector of Monnect Group.


New media allows people to communicate and express them­selves through various forms of media (blogs, mobile apps, social media networks, streaming ser­vices, and virtual reality). The advantages of new media include global reach, effectiveness, inter­activity, engagement, real-time updates and data analytics. With a different method of distribution from traditional media, it empow­ers individuals and institutions to connect with a vast audience instantly. The key advantages of new media are connectivity and real-time communication. How­ever, the significant challenges of new media are misinformation, privacy concerns and addiction. We will endeavour to adapt to new media trends with ethical considerations. I wrote this ar­ticle with the expectation that constructive feedback will cul­tivate open dialogues for better civil understanding and progress between Myanmar and China.